Based on the study conducted by Joint Research Centre, single-use plastic is among the items most commonly found on European Union beaches and represent an estimated 50% of marine litter. In an effort to reduce single use plastic waste, we targeted shampoos considering it’s an everyday product used by the majority of the population. Keeping in mind shampoos are almost always packaged in plastic bottles, we thought we could innovate the way shampoo has been used over the past decades by developing a water-soluble material that we would fill with carefully studied and measured doses of shampoo for individual use. Reducing single-use plastic waste on one hand and avoiding product waste on the other. We believe that this idea can be implemented in both B2B and B2C environments. In B2B, we will target hotels, resorts, and/or accommodation places where they currently use single-use amenities. On the other hand, our approach towards B2C will revolve around creating a unique customer experience as well as raising awareness about the negative impact of single-use plastic products.